Customer Centric

CRM Application Management

Introduction

CRM application management (CE application management) from SRD Group tracks the progress of the CRM/CE strategy from a tactical perspective. We measure the quality of CRM/CE system usage and application thereof with respect to company Best Practices and Objectives.

Our consultants guide staff and management on how to maximise the system and its application by reviewing progress on a monthly basis, conducting analysis and providing recommendations for improvement. 

Benefits:

  • Early measurement of CRM/CE strategy, tactical and system objectives.
  • Process reframing promoted by feedback to individuals.
  • Management support and visibility facilitated through reports and recommendations.
  • Tactical issues uncovered
  • Technical and non-technical issues identified, and their impacts measured.
  • Process refinement audited during early system usage.
  • Department by department analysis facilitated.
  • Staff uptake measured and able to be trended.
  • Adaptive measurement matrix allows quick re-measurement or specific ad-hoc data targeting.
  • Energisation and focus maintained post rollout. 

     

Our Methodology

Through CRM/CE Applications Management SRD Group can provide useful data, insight and recommendations into business operations, campaigns and tactics whilst continuously aligning information to strategy.

CRM/CE Application Management also facilitates constant measurement and trending of issues that arise with your CRM/CE strategy, tactics and system. You are better equipped with information to make decisions of how to tackle previously unforeseen hurdles.

Having a focused team of CRM experts partnering you but outside of your organisation means that you are constantly being driven by and exposed to new and better ways of improving your CRM/CE journey.

System objectives are agreed with your company and a measurement matrix is created based on current strategic and tactical initiatives. Targeted aspects are then reported upon providing insight to data transfer through business processes within the system.

A report detailing findings and recommendations is produced, feeding into strategic and tactical reviews of the system. Our consultants provide advice on how to apply the recommendations in your situation.
 

Please contact us for more information.

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