Why the need for CRM Conceptual Communication?
Some of the main contributing factors for the failure of a new strategy or system is a lack of staff buy-in to CRM caused by low staff awareness, understanding, desire to change and high doubt, uncertainty, frustration or fear of failure (sometimes even success). CRM Conceptual Communication deals directly with these issues and creates a positive change environment.
CRM Change Management | CRM Journey Consulting | CRM Conceptual Communication | CRM Best Practice Development | CRM Best Practice Training | CRM Best Practice Measurement | CRM Mentoring | CRM People Performance Management
What is Conceptual Communication?
CRM Conceptual Communication is a communication methodology that uses one-on-one discussion and adult remote learning techniques to:
- Align individual values and vision with Corporate Strategy and Vision
- Create understanding of what CRM means for the organisation and themselves
- Create understanding of what it is going to take to be successful
- Create tension for change from old habits to new
- Reduce doubt and perplexity
- Reduce fear of failure or success
- Inform staff of pending change
- Promote the benefits of new strategy or systems
- Provide an involvement and feedback mechanism for all staff
Benefits of Conceptual Communication:
- Ensures common alignment and understanding of organisational vision and values
- Promotes an attitude within the staff that they are involved and their needs are being taken seriously
- Facilitates communication between the Management or Project Teams and the staff
- Motivates staff to be positive for the up-coming change
- Removes doubt and perplexity amongst staff
- A valuable feedback loop to Management or Project Teams on innovative ideas that can be incorporated into the strategy or system
- Helps remove uncertainty during deployment
- An early warning system of potential issues/queries, which can be dealt with before they become problems
