CRM Conceptual Training (CE Conceptual Training) is a communication methodology that uses one-on-one discussion and adult remote learning techniques to:
- Align individual values and vision with Corporate Strategy and Vision.
- Create understanding of what CRM/CE means for the organisation and themselves.
- Create understanding of what it is going to take to be successful.
- Create tension for change from old habits to new.
- Reduces doubt and perplexity.
- Reduces fear of failure or success.
- Inform staff of pending change.
- Promote the benefits of new strategy or systems.
- Provide an involvement and feedback mechanism for all staff.
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Some of the main contributing factors for the failure of a new strategy or system is a lack of staff buy-in to CRM caused by low staff awareness, understanding, desire to change and high doubt, uncertainty, frustration or fear of failure (sometimes even success). Conceptual Training deals directly with these issues and creates a positive change environment.
Our methodology exposes and educates staff about the new strategy or system, pre-implementation. The two-way communication aligns attitudes, creates buy-in and a feeling of ownership for the change.
The staff will be informed about:
- The need for the strategy or system.
- What the strategy or system is.
- The benefits of the strategy or system to them and the organisation.
- What positive and negative impacts the new strategy or system will have on their role, and the organisation, while discussing solutions to these impacts.
- How the strategy or system works.
- Expectations for staff and management.
- Project timeframes.
- How the staff will be involved in the new strategy or system leading up to deployment.
- How their feedback will be addressed.
Please contact us for more information.
> CRM Application Management (CE Application Management)
