Have you done any customer research? SRD Group can help with customer research & market research - what your customers want, what they need, which competitors are really a threat?
Our primary offering MirrorWaveTM is "The disarmingly simple way to improve customer relationships and research in one! Click here to find out more about this unique offering which, it has been said, is "future of customer research".
Beyond MirrorWaveTM we also carry out:
Customer Research / Market Research |Customer Satisfaction Surveys
“One of the great ironies of the information age is that today’s businesses have largely lost the kind of detailed, individual-level information that has been the foundation for commerce for most of the last 100 years.”
Erik Brynjolfsson, Professor, Sloan School and co-Director, MIT Center for eBusiness
Do you know what your customers want, what they need, which competitors are really a threat? What you learn is only limited by what you do or do not ask. If you are planning a new program, product, advertising campaign, sales promotion, media buy – how can you afford NOT to conduct customer or market research?
SRD Group has a very well respected subject matter expert in Duncan Stuart, research is his life and customers his passion.
SRD Group can help you with research in the following areas:
- Customer Research – satisfaction, understanding product design and development, market segmentation
- Market Research - in particular, predictive research to help you anticipate the market, a market research survey provides important business information.
- Brand Positioning - Our system goes back to the consumer to define your co-ordinates in your particular market - it will go deeper than the standardised methodologies that apply their production-line templates to just about everything. We call it 'Consumer GPS'.
- Organisational Research - employee attitudes and organisation dynamics
- Social Research - strong track record in multicultural and youth research
- Youth Research - trend detection, cool tracking and marketing modelling
- Analysis-to-go! - putting our analytical skill and software horsepower to work on your data
- Development of Research – creating new research approaches and methodologies
We conduct the research in a variety of ways depending on the type of project. Options that we use to gather data include Web based surveys, Hard Copy, Phone, Face to Face, Focus Group or Mystery Shopping.
