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GlaxoSmithKline (Pharmaceuticals) |
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GlaxoSmithKline CRM reference for SRD - GlaxoSmithKline's advice when implementing a CRM system: "The decision to include SRD Group in our Customer Relationship Management Development plans was an easy one. Like many organizations we had invested heavily in new technology, what we hadn’t done was to ensure that our business processes were adapting to get the maximum benefit from this technology. Don’t fall for OO + NT = EOO! " Old Organisation + New Technology = Expensive Old Organisation. David Price See the full GlaxoSmithKline CRM case study |
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