SRD Group is a team of highly skilled people who have a great deal of expertise in the area of Customer Experience Management (CEM), Customer Relationship Management (CRM) and Customer/Brand/Market Research.
We help companies understand, develop, evolve, improve and measure the Customer Experience. We do this through a combination of research, analysis, consultation and facilitation.
We conduct an uncompromisingly high level of research and analysis, much of which is often closely related to the customer or brand experience.
SRD Group also helps organisations maximise their investment in CRM by ensuring enough attention is given to the Strategy, People (staff), Process and Customer part of the equation.
NEW: You can not be all things to all people. Forge relationships with like minded individuals and leverage off each other for the best possible results for your customers. Read our latest newsletter (June 08)
NEW: In line with Net Promoter Score...SRD Group introduces NPR - Net Promoter Result.
Learn about Re-contact Research our unique 'longitudinal' research methodology.
Find out more about SRD Group, or contact us for more information about performance improvement in Customer Experience Management & Customer Relationship Management.
SRD Group consults worldwide on Customer Experience Management CEM, Customer Research and CRM: CRM Auckland, CRM New Zealand NZ, CRM Sydney, CRM Australia.
