October 2004 Newsletter

 CUSTOMERCENTRICTIMES

eZines: September 2004 > October 2004 > November 2004

In this issue of CustomerCentricTimes:

• Putting the C back into CRM
• Successful CRM depends on Communication 
• The A – Z of CRM according to CRM Talk Radio 
• Put Loyalty (The Right Kind) on Your Christmas List

SRD Group Soup Box

When it comes to deploying CRM, most of us always thought that buying a CRM application was step one.  Once that was achieved, everything else would fall into place.  See what we thought about this statement in the article 'Putting the C back into CRM'.
 
We wrote this article for IT Brief for their October 2004 publication. IT Brief is designed and written for C-level executives to assist with the acquisition, deployment and management of all things ICT.
It is well worth subscribing to!

CRM Corner 

Michael Meltzer says “To Succeed with a CRM Implementation You Need to Communicate, Communicate and Communicate” - Successful CRM Depends on Communication. A brilliant article that anyone and everyone who is, has been or will be involved with CRM must read!! Seems like simple stuff but it isn’t and it is oh so true!!
 
The A – Z of CRM according to CRM Talk Radio.  This is an interesting ‘listen’ on important aspects of CRM and includes 26 aspects based on the alphabet.  If you are pressed for time you can start it at 6 minutes into the ‘stream’, it will end around 12 minutes later.

Growing GREAT Customer Experiences Forum  

Given that Christmas is yet again just around the corner, I thought that this article, Put Loyalty (The Right Kind) on Your Christmas List by Jill Griffin was a very pertinent way of viewing the type of loyalty that you want to achieve with your business.

SRD Group Consulting Services

SRD Group primarily consults on CRM, Sales and Marketing Effectiveness Programmes, Growing GREAT Customer Experiences and Customer Satisfaction/Experience Survey Programmes. We also provide facilitation services for organisations looking to utilise their own resources to solve business issues. If you are interested in finding out more about SRD Group please drop me an email at .

The Last Word

"Change. It has the power to uplift, to heal, to stimulate, surprise, open new doors, bring fresh experience and create excitement in life. Certainly it is worth the risk."
 
- Leo Buscaglia

SRD Group Limited
CRM Consultants
Merging TEAMS, TECHNOLOGY AND CUSTOMERS