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September 2004 Newsletter |
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CUSTOMERCENTRICTIMESeZines: July 2004 > September 2004 > October 2004 In this issue of CustomerCentricTimes;
SRD Group SoapboxUnfortunately Dion Davidson will be leaving SRD Group to start his own new business. Dion and his wife Nikki are opening a new gourmet grocery store at Whangaparaoa, on the Hibiscus Coast in New Zealand. This has been somewhat of a ‘dream’ for them and we’re sure that they will be very successful. If you are ever up that way, look out for Gusto Everyday Gourmet Grocery & Deli. We would like to thank Dion for his hard work, ideas and guidance over the last three and a half years and wish him all the best in this exciting new venture. He will be missed at SRD Group, and we have all enjoyed having him as part of the team. Who knows, we may even convince him to help us out from time to time! I will be taking over Dion's accounts and will become the main SRD Group contact for them. Please feel free to contact me at on 64-9-414 4555 if you would like to discuss any areas of your CRM journey, customer enrichment or experience program.
CRM CornerWe have been interviewed by a couple of journalists over the last couple of months for various articles. Not all of what I was quoted to have said was said but the articles themselves have value and include some insightful comments from other friends of ours like Tony Bullen of StayinFront.
Last month we also introduced The Chalfont Project, organisational architects whose approach to CRM is very much in tune with SRD Group. This month we feature another article from them which is particularly relevant to pharmaceutical companies but has notes for all of us.
Growing GREAT Customer Experiences ForumSRD Group has forged a new partnership with Kudos Organisational Dynamics, a small, innovative research company that operates out of Auckland but conducts research throughout the Asia-Pacific area. Their role with SRD Group is to add analytical horsepower where our clients need a deeper “drilldown” into their data. We see this as a great fit because we share the objective of delivering more than numbers, but rather the ability to make more potent, timely strategic decisions. We have been running very successful customer feedback programmes with our clients but we are always looking to extract more out of the data that we collect. Kudos now gives us a very real strength on the analytical side and already our clients are starting to realise the benefit of this partnership. SRD Group are using Kudos' analytical abilities to cast more light and deeper strategic insights into what the 'hot buttons' are for our clients to improve their CRM and Grow Great Customer Experiences. Other areas of strength in which Kudos operate are:
If you would like to know more about how this powerful partnership can help your organisation put in place customer feedback programmes that have a real impact on your business, please contact me at .
SRD Group Consulting ServicesSRD Group primarily consult on CRM, Growing GREAT Customer Experiences and Customer Satisfaction/Experience Survey Programmes. We also provide consulting and facilitation services for sales and marketing efficiency and effectiveness improvement. If you are interested in finding out more about SRD Group please drop me an email at . The Last Word"Experience is not what happens to a man, it is what a man does with what happens to him."
Neil Stewart and the team at SRD Group. SRD Group Limited |
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