About us
SRD Group Overview | Why Choose Us | Our Team | MirrorWaveTM/Leadership Alliance | Charities
SRD Group is focused on organisational development based on the pivotal factor for a successful business, the customer. Born out of the need for change management surrounding the introduction of Customer Relationship Management (CRM), we have grown into an organisation that helps our clients in their quest for continuously improving their Customer Experience Management (CEM). CEM is considered by "95% of business leaders to be the next battleground for differentiation!" (Shaw and Ivens, BeyondPhilosphy).
Our CEM programmes are designed to raise the level of customer experience through listening, reviewing, designing, implementing and then again, measuring the experience. This helps build better customer experiences aimed at evoking strong positive emotions which helps engender greater loyalty, growth through word of mouth references and long-term competitive advantage.
SRD Group Directors Neil Stewart and Jeannie Stewart are also co-founders of MirrorWaveTM with Reg Price. MirrowaveTM is partnered by Information Tools Ltd who specialize in the development of software tools and database services for marketing. Their clients include major multinational companies, strategic planning groups, Universities, Financial Institutions, Government organizations, the Media, business consultants and Market Research Agencies.
Our CEM programmes include: customer experience reviews; customer experience improvement programmes; the development of spiky experiences; customer research, brand research and market research.
We also help clients maximise their investment in Customer Relationship Management (CRM) technology by focusing on the strategy, people, process and change management side of the CRM equation.
SRD Group’s CRM services include: CRM strategy development; guiding companies through process engineering; managing corporate and cultural changes required; providing role based best practice training and developing ongoing drivers that have an impact on the bottom line.
We have a team of highly skilled consultants and associates who work with small, medium and large organisations focusing on performance improvement in Customer Experience Management (Customer Loyalty) and Customer Relationship Management.
We work with companies that are focused on delivering consistently high customer experiences in order to put them in a strong position for achieving loyalty and growth.
Find out why you should choose SRD Group, or contact us to find out more about focusing on performance improvement in Customer Experience Management and Customer Relationship Management.
