SRD Group

About us
SRD Group Overview | Why Choose Us | Our Team | Leadership Alliance | Charities

SRD Group is focused on organisational development based on the pivotal factor for a successful business, the customer.  Born out of the need for change management surrounding the introduction of Customer Relationship Management (CRM) technology, we have grown into an organisation that helps our clients develop key customer strategies, processes and behaviours to improve the customer experience and encourage customer loyalty.

SRD Group’s CRM services include: CRM strategy development; guiding companies through process engineering; managing corporate and cultural changes required; providing role based best practice training and developing ongoing drivers that have an impact on the bottom line.

There are a plethora of acronyms that might be used to describe what we do (in order to improve the customer experience and encourage customer loyalty) including Customer Experience Management (CEM) and Customer Loyalty Management (CLM).  We simply refer to it as ‘Customer Experience’ and our programmes are designed to raise the level of customer experience through listening, reviewing, designing, implementing and then again, measuring the experience. This helps build better customer experiences aimed at evoking strong positive emotions which helps engender greater loyalty, growth through word of mouth references and long-term competitive advantage.

Our Customer Experience programmes include: customer experience reviews; customer experience improvement programmes; the development of spiky experiences; customer and market research and customer orientated training programmes.

We have a team of highly skilled consultants and associates who work with small, medium and large organisations focusing on performance improvement in Customer Experience (Customer Loyalty) and Customer Relationship Management.

We work with companies that want to maximize the return on investment in their CRM efforts and those that consciously choose to develop a culture based on delivering consistently high customer experiences in order to put them in a strong position for achieving loyalty and growth.

Find out why you should choose SRD Group, or contact us to find out more about focusing on performance improvement in Customer Experience and Customer Relationship Management.