Customer Centric

SRD Group Strategic Relationships

SRD Group has formed strategic relationships with like minded companies that believe “you cannot be all things to all people”.  These organisations add value to SRD Group’s core knowledge, experience and skills sets and vice versa.

CRMS Consulting Ltd (now cegedim dendrite)

CRMS Consulting (now cegedim dendrite) is a sales and marketing effectiveness consultancy supporting pharmaceutical companies worldwide.

Only started in 1999 they have had fantastic growth over the last 5 years because they enable their clients to capitalize on identified opportunities through their knowledge transfer, tools and processes. This allows companies to develop more meaningful relationships with their customers. And results in measurable improvements in revenue and profitability.

SRD Group’s strong pharmaceutical experience and complimentary skill sets make this a powerful combination to ensure success of sales and marketing effectiveness programmes in the pharmaceutical industry.

IRI Consultants to Management, Inc.

IRI Consultants to Management provides integrated solutions to a wide range of human resource and employee relation issues.  In particular SRD Group taps into their Learning Solutions which provides a broad range of consulting, training, and skill development services and products that can be tailored to meet specific training needs.

Axiom Management Systems Ltd

Axiom Software has been at the forefront of Human Resources technology for nearly a decade. Their products range from personal and team profiling products, through custom online solutions, to the Internet recruitment management systems.  

SRD Group utilises Axiom products and services, in particular Discus Team which is a DISC system that can understand and interpret not only individual DISC profiles, but also their interactions with one another. This helps in many aspects involved in change including leadership, communication, team interactions and training and coaching.

Kudos Organisational Dynamics

Kudos Organisational Dynamics is a small, innovative research company that operates in five arenas.

  • ORGANISATIONAL RESEARCH - employee attitudes and organisation dynamics.
  • MARKET RESEARCH - in particular, predictive research to help you anticipate the market.
  • SOCIAL RESEARCH - Strong track record in multicultural and youth research.
  • YOUTH RESEARCH - trend detection, Cool Tracking and marketing modelling
  • ANALYSIS-TO-GO! - Putting our analytical skill and software horsepower to work on your data.
  • DEVELOPMENT OF RESEARCH TOOLS – Creating new research approaches and methodologies.

SRD Group utilises the skills of Kudos for more in depth analysis of our Customer Experience Feedback programmes.

CRM Software Companies

SRD Group also has (amongst others) relationships with the following CRM Software vendors:


CRM Change Management Customer Experience Reviews Customer Experience Development Customer & Market Research Customer Centric Training Programmes CRM Maximization and Revitalization Customer Centric